Category Archives: advertising
TIME Casualties, Newsweek Funerals & New Startup Biz Models. Revenue Before Branding
The dire straits of Newsweek is a grim, though hardly surprising, development. Neither as a longtime Time magazine guy nor current New Media wannabe dude does the prospect that this historic brand might vanish offer me any satisfaction whatsoever. Those … Continue reading
Filed under advertising, branding, business model, content, entrepreneurship, journalism, new media, old media, paywalls, platforms
A Paywall So High. What if a Digital Startup Used Print as a Business Model
Right now the project is on two distinct rails that will converge. Soon, I hope. One is completing the prototype for the website, the other is reworking the business plan. I must dive in and out of each one every … Continue reading
Filed under advertising, business model, new media, old media, paywalls
Six Reasons Why I Will Add Paid Component to My News Site Business Plan
As the U.S. print media knows well, undoing a mistake is much harder than making it. Fortunately for me, my business errors (for now) are simply a question of reworking some hypotheses on a powerpoint presentation rather than reinventing on … Continue reading
Filed under advertising, branding, business model, paywalls, platforms
Time to Update (Overhaul!?) Biz Plan. Can Paid Content Help Boost Ad Cash?
My would-be adventure from old media hack to new media journopreneur (saw that term today for 1st time…gotta be something better out there, folks?) began late last spring with the sense of wonder in front of a startling “new” piece … Continue reading
Filed under advertising, business model, entrepreneurship, new media, paywalls, platforms, Uncategorized
Building a Brand, Listening to Sartre
The French news site Rue89 is a perfect case study for my project-in-progress. When it was launched in 2007 as an original-reporting web alternative to old media stalwarts like Le Monde and Le Figaro, it broke through virtually on Day … Continue reading
Filed under advertising, branding, business model, content, entrepreneurship, funding, journalism, new media, paywalls
