The Social Network, both the movie itself and the event of the thing, works on many different levels. The Hollywood and real-life versions of Mark Zuckerberg’s striking gold are certainly a story of our (changing) times, and the timing of the film’s release is spot on. Having taken a crack last week at FB & Privacy, ive got some quick thoughts to throw down since seeing the movie in a jam-packed theatre on the Champs-Elysees, sitting next to at least one person who is not one of the Facebook 500 million club. And she liked the movie too!?
HACKER REDUX.…the early scenes of Zuck cracking into the Harvard computer system to get photos of campus coeds makes a nice hacking/historical/cinematic/bookend with “War Games“. Hey, that was 27 friggin’ years ago…!? Since then, the image of computers/computing has gotten much more personal and much less scary *in a WWIII kind of way…and yet, clearly, the impact on our lives is immeasurably greater. Possible consequences in the future? Even scary ones? As incalculable as ever….
NOT THE DISCOVERY CHANNEL the pre-punctual rushing to the defense of Zuck, FB, the Church of the Social Web that’s been circulating around the, er, social web...is all fairly ridiculous. That a hollywood screenwriter didn’t set out to “understand” or “explain” something doesn’t mean he has misunderstood it. And in fact, it’s all mostly there: the changing nature of business, communication and relationships, and yes, privacy. And how these things also have NOT changed. Fictional Zuck trying to talk to his ex at the restaurant after he’s irreparably blown it has no computer interface involved. He is a hero of capitalism not interested in money, a social innovator who struggles with sociability. This is not about geeks v. non-geeks or revenge of the revenge of the nerds. It’s about the real-life creator of Facebook. You remember: 0 to 500 million is six years. Letting these contradictions seep out, rather than hit you over the head with it–that’s what storytelling…and filmmaking…should be about.
—GENIUS MR. Z. My basic lack of knowledge about the internet is nothing compared to my total ignorance about the ins and outs of building computer hardware and software…But I’m gonna venture to say that the Facebook founder has got a bit of both Bill Gates and Steve Jobs: being able to understand how to build the things that people want to use, and the underlying architecture that supports it. The social aspect of computing technology is Zuck’s great invention. If 9 out of 10 nerd/geek/hackers are identified as such in part because of their difficulty in the broader social milieu (and/or desire to stay outside of it)…it then follows that the 1 out of 10 (1 in a billion!) who manages to understand the very elemental structure of the way we interact with each other is destined to design new methods and machines for doing so.
—BUSINESS IS BUSINESS They say the real genius of Gates and Jobs is in how they built their companies. The Social Network gives a hint of Zuck’s prowess as a coming corporate titan. It’s a mix of tenacity, decisiveness, finding good people to work with. Much is made out of the fact that he doesn’t care about money. (Hey, there’s time!) But it’s not so strange that someone isn’t in business to get rich…there’s much else to be had: power, fame, revolution…and there’s a bit of all those in Gates, Jobs, Zuckerberg.
—PRIVACY, WHERE ART THOU? It’s ever more clear that this is much more than a side issue for Facebook, and the social revolution it is leading. In a certain sense the word ‘privacy‘ is the flipside/opposite of social. The more we share, the less privacy we hold on to, the more social the internet becomes — and the more of our lives we live on the internet — the more the very meaning of privacy is being transformed. That is Zuck’s revolution…and his business model. But it’s not a done deal. Facebook is still new, and habits can change. Platforms can shift. FB is still NOT Microsoft. Returning to my Friday night movie companion, who I will remind you, is not on Facebook. And neither are there any pictures of her…or our kids…on my FB page. I don’t know whether I agree with her diktat, but we’ll err on the side of privacy. She/we are the exception….for now. And the only thing the real life Zuckerberg has felt he had to apologize for is not any perceived invasion of privacy of 500 million, but stupid stuff he wrote on a blog when he was an anonymous 19-year-old student at Harvard.